Who Are You?

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You’re in charge of driving brand or corporate results in an organization where advertising isn’t leveraged or well understood. Your co-workers have been focused elsewhere - perhaps on funding, manufacturing, and HR – putting out fires and responding to more “immediate needs.” After all, marketing is all smoke and mirrors and sales is really where it’s at . . . right? The problem is a feeling sales aren’t growing, or growing fast or predictably enough, and you need results. We’ve been there and can help you drive business impact.

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It’s an exciting time - you’re launching a new product , service, or company and the enthusiasm is palpable. You have a lot riding on the launch and are personally invested in the success and growth. Everything seems urgent and important, and yet you have an inner voice saying: “Do we really understand the market?” “How do we ensure we are optimally priced?” “How will I know I’ve set things up for success?” Getting messaging, price, product access, and customer targeting right is never more important than at launch. Help is on the way.

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You have an in-house agency partner and you think they’re great. Fast, efficient, they know your company and have good relationships. Because you’re on the ball, always open, checking, making sure you’re leading and not following, you keep alert to opportunities to improve. Innovation and leadership entail looking at things from a different perspective – and that’s where we come in. We play well with others and help you get the most out of opportunities – in-house and out.